Welcome to Choice Industries, your destination for top-quality FMCG products. We aim to serve with trusted brands that enhance lives and provide healthier, more enjoyable experiences. Our products are distributed nationwide through an efficient supply chain, meeting the everyday needs of people across Pakistan.

We’re proud of our vision, purpose and values.

  • Diversity

    We are a team of people with diverse values, backgrounds, skills, experiences and needs

  • Sustainability

    We are step ahead towards the improvement of global environmental sustainability.

  • Responsibility

    It is our responsibility, to use our capabilities to help address community issues.

Choice Industries Story

Our Success began in 1996. In start we were retailer of general (FMCG) Items with a single store in Karachi retail market. After that we moved to Some Items Import & export as well, and in 2000 we start manufacturing of our brands.

Today, we are connected with thousands of customers every day with our products and more than 3,000 retail stores and 1,000 Distributions across Pakistan.